Through the highs and the lows – with purpose as the driving force

How do we navigate our way out of a crisis? What force drives us to overcome seemingly insurmountable challenges and defy adversity? The breakout session participants came up with a wide variety of answers to this question, but they all had one thing in common: purpose as a driving force.

What role does the underlying purpose play in the founding and successful development of a company? What does it mean to tackle difficult situations and push yourself to your limits in pursuit of the purpose? How does it work as the foundation of a globally active NGO? And how can a higher objective offer orientation in competitive sports? Our moderator Jonas Projer thoroughly questions Pascal Bieri, Daniel Aufdenblatten, Alexandra Karle, and Martina Hingis and examines how the “why” helps us reach new heights.

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